From Chaos to Clarity: Transforming Your Library’s Content Planning

Does your library’s content planning feel like a juggling act of announcements, events, and endless social media posts? This session offers a simple, sustainable approach to bring structure and planning to your communications. Using familiar tools like Excel and Word, you’ll learn a flexible two-part system that helps you plan ahead, pivot with ease, and balance different types of messages to tell your library’s full story.

Learning Objectives

Participants will learn how to:
• Build a practical, adaptable content planning system.
• Organize messages across multiple channels without adding more work.
• Use balanced messaging to connect daily promotions with your larger mission.

Presenter:

Cordelia Anderson

Cordelia Anderson is a library marketing and communications consultant and the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions.

She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

Cordelia is a member of the Library Marketing & Communications Conference board and the advisory board for the UNC Charlotte Atkins Library. She is a past jury member for the John Cotton Dana Awards.

Track: Marketing planning