Library Marketing Crash Course

Increase community and student engagement in your library programs by deepening your marketing skills. Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school.