Library Storytelling: How to Find Memorable Library Stories to Use for Marketing and Promotion

Program Type:

Webinar
Registration for this event will close on February 4, 2025 @ 10:00am.
There are 99 seats remaining.

Program Description

Event Details


You know the power of storytelling. After all, you work in a building where you are surrounded by some of the best stories in the world. So why is it so hard for libraries to tell their own stories? It's because we
often get stuck at the very first step in the process: finding the most memorable stories to share with our community. The quest for library stories that have emotion and a compelling story arch perfect for
library advocacy is more difficult than it sounds. But, in this course, you'll learn how a good story becomes good marketing, and practical tips to find stories that you can use for advocacy and promotion.

Learning Outcomes:
• Understand the critical connection between storytelling and long-term engagement of the community.
• Discover the benefits your library will see when you use stories to build trust with your community.
• Identify the characteristics that turn a good story into good marketing.
• Learn how to find and gather stories that will work for your marketing.

View a short preview of this webinar.

Note: This is not a NoveList product course. Your library does not need to subscribe to NoveList or its products to benefit from this training.

Presenter Bio: Angela Hursh is the Engagement and Marketing Manager for NoveList. She helps libraries create effective marketing for print and digital platforms that engage the community and advance the library's overall strategic goals. A 2023 Library Journal Mover & Shaker, she also leads interactive professional development courses, live workshops, and keynotes that build promotional skills and confidence for library staff. Previous to working at NoveList, Angela led content marketing for the Cincinnati and Hamilton County Public Library. She was also an Emmy-award-winning television news producer. Angela is the author of http://SuperLibraryMarketing.com and has a YouTube channel where she shares quick weekly tips with library marketers.

 

This event is brought to you by NoveList.

 

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