Marketing and Outreach Strategies to Engage Your Community

Primary tabs

Please note you are looking at an event that has already happened.
Registration for this event is no longer open.

Program Description

Event Details


Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. 


Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. Don’t miss this opportunity to increase your community engagement!

The transformational speaker program has given thousands of librarians the tools and vision for meaningful change. The live sessions run on Thursday, Mar. 23 from 9:00 a.m. to 1:00 p.m. PST (recorded for on-demand viewing) with an ongoing facilitator-led workshop over 3 weeks. Don’t miss this opportunity!

Learning Outcomes

When you sign up early, you’ll have immediate access to our Early Access On Demand Resources—a series of webinars from Library Journal and School Library Journal contributors along with rich, supporting materials in the form of readings, activities, and videos—to explore at your own pace.

After you attend this interactive online course and workshop, you’ll be able to:

  • Understand and apply the fundamentals of marketing and outreach best practices

  • Understand and apply tangible social media marketing and outreach skills

  • Tell your library’s story in a compelling way to enhance your outreach

  • Implement methods for data collection and analysis to support marketing and outreach initiatives

  • Apply strategic communication techniques to help facilitate your marketing efforts

  • Understand the differences and overlaps between marketing, outreach, and engagement

  • Have strategies for how to center relationships and community collaboration

Who should take this course

Any librarian who wants to improve their library services and participation through new approaches to outreach and marketing efforts. 

CALL Training Partner for this Event: Library Journal


Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date. 


If you're unable to attend the live event, a recording will be distributed after the event. 

Single Enrollment Disclaimer

I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.