Marketing and Outreach Strategies to Engage Your Community

Program Type:

Online Course
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Registration for this event is no longer open.

Program Description

Event Details

Time Commitment: 4 hours


Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. 

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. Don’t miss this opportunity to increase your community engagement!

The transformational speaker program has given thousands of librarians the tools and vision for meaningful change.

Learning Outcomes

 

After you attend this interactive online course and workshop, you’ll be able to:

  • Understand and apply the fundamentals of marketing and outreach best practices

  • Understand and apply tangible social media marketing and outreach skills

  • Tell your library’s story in a compelling way to enhance your outreach

  • Implement methods for data collection and analysis to support marketing and outreach initiatives

  • Apply strategic communication techniques to help facilitate your marketing efforts

  • Understand the differences and overlaps between marketing, outreach, and engagement

  • Have strategies for how to center relationships and community collaboration

Presenter

 

Andrea Fanta, Head of MarCom at Nashville Public Library

Andrea is a former print journalist who transitioned to library communications in 2014. She is a fierce champion of library values and loves her job. She has the privilege of leading a MarCom team at Nashville Public Library in Nashville, Tennessee (the 2016 LJ Library of the Year!). Andrea’s team in 2022 won LJ’s Library Marketer of the Year. She has a bachelor’s in political science and journalism; a graduate certificate in Hispanic studies; and a master’s in international studies. She speaks English, French, and Spanish. She is a proud, proud Nashvillian.

CALL Training Partner for this Event: Library Journal

**NOTE**: Access information for this learning event will be sent to all registrants by Library Journal before the start of the event.

 

 

Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date. 

Single Enrollment Disclaimer

I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.