Marketing and Outreach Strategies to Engage Your Community

Program Type:

Online Course
Please note you are looking at an event that has already happened.
Registration for this event is no longer open.

Program Description

Event Details


Half-day Online Course | 9:00 am - 1:00 pm

Time Commitment: approximately 4 hours

Learn how to reach and engage with your community more effectively to build the programs and services they need.  

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.


In this half-day, online course, you’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. 

Learning Outcomes

After you attend this interactive online course and workshop, you’ll be able to:

  • Understand and apply the fundamentals of marketing and outreach best practices 
  • Tell your library’s story in a compelling way to enhance your outreach
  • Implement methods for data collection and analysis to support marketing and outreach initiatives 
  • Apply strategic communication techniques to help facilitate your marketing efforts
  • Understand the differences and overlaps between marketing, outreach, and engagement
  • Have strategies for how to center relationships and community collaboration

Who should take this course?

This course is geared toward librarians with new or emerging marketing and outreach skills and will be most relevant for librarians who are involved in community programming, engagement, outreach, marketing, and communications.

Course Features 

This will be a half-day online course and will include:

  • Live sessions: Guest speaker presentations by leaders in their field. (All sessions are recorded for on demand access for six months after the course ends.) 
  • Facilitated discussions: Audience participation in Q&A and discussion with guest speakers.
  • Early access on-demand resources: Access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace. 
  • Online Classroom: The virtual learning platform that holds all course content and is accessible for six months after the course ends. 

Expected time commitment

If you attend or watch the recordings of all live sessions, you'll spend approximately 4 hours on this course. You'll earn 4 hours of PD credit and a Library Journal certificate of completion. 

Presenters: View all presenters

 

CALL Training Partner for this Event: Library Journal

 

Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date.