Program Type:
Online CourseProgram Description
Event Details
Do you want your library to increase circulation, visitation, and programming numbers in an effective way? This interactive workshop will teach you the fundamentals every library needs to create goal-based, measurable, successful library promotions. Attendees will leave with the skills necessary to create a marketing strategy customized to their library using proven practices.
Learners will understand:
- How to conduct a SWOT analysis activity to identify strengths, weaknesses, opportunities, and threats to a library’s promotional plan.
- How to set SMART goals to focus and guide promotional decisions and ensure marketing success.
- How to create target audience personas for focused, engaging promotional content.
Presenter: Angela Hursh is the Engagement and Marketing Manager for NoveList. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award-winning broadcast television news journalist. In her current role for NoveList, Angela helps libraries create effective and engaging marketing with a personalized approach. She is also the author of
Note: This is not a NoveList product course. Your library does not need to subscribe to NoveList or its products to benefit from this training.
Additional Information
Enrollment Statement
I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date.
Single Enrollment Disclaimer
I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.