Moving from Community Outreach to Engagement

Program Type:

Online Course
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Program Description

Event Details


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April 2 - April 22, 2024 | Four-week course

Time Commitment: 2.5 hours per week

Revamp your outreach efforts to strategic community engagement. Transforming community outreach to impactful engagement requires meaningful interactions and a solid plan. Community engagement is vital to resolving today’s critical concerns—Social Determinants of Health impact all our communities. Position your organization to successfully partner with communities to address pressing issues like health disparities, food insecurity, homelessness, housing, and economic concerns.

In this course, participants will learn how to identify community concerns and evolve community engagement to focus on impactful strategies.

In four weeks, understand how to:

  • Position your organization as a community focal point and identify community concerns.

  • Identify community concerns.

  • Connect with partners and other stakeholders.

  • Transition outreach efforts to support community engagement.

  • Explore community engagement models that yield results.

Course Outline:

Week 1: Position your organization as a focal point while identifying community concerns.

  • Tools for becoming a community focal point.

  • Understanding your community role while embracing community values and needs.

  • Resources to identify community concerns – national, state, and local.

  • The impact of Social Determinants of Health.

Week 3: Connect with partners and other stakeholders

  • Defining community engagement vs outreach.

  • Failproof efforts to build mutual trust to address community concerns.

  • Identify key stakeholders and community influencers.

Week 4: Transition outreach efforts to support community engagement.

  • Illustrate your commitment to the community

  • Tailoring marketing to align with community preferences.

  • Conducting inclusive outreach strategies that build trust and impact.

Week 5: Explore community engagement models that yield results.

  • Five Basic Approaches

  • Stages of Community Life

  • Active Community Engagement Continuum

  • Community engagement checklist

 

Presenter Info: Fatima Perkins

 

CALL Training Partner for this Event: Infopeople

Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date. 

Single Enrollment Disclaimer

I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.