The Neuroscience of Customer Testimonials

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Why do some customer testimonials spark immediate interest while others fade into the background? When designed effectively, testimonials can build trust, evoke emotion, and impact decision-making.

Join Dr. Carmen Simon, Chief Science Officer at Corporate Visions and founder of Enhancive, for a session backed by her groundbreaking neuroscience research. You'll learn 10 essential guidelines for creating customer testimonials that leave a lasting impression. 

Join us to learn about: 

• Structuring testimonials to convince your audience to view them
• The role of emotion in creating audience connection—and how even negative emotion can be a positive tool
• The surprising impact of sensory elements, contrast, and cognitive effort on your audiences’ attention and memory while they view testimonials

Through real-world examples, interactive insights, and actionable takeaways, you’ll discover how to transform testimonials into a persuasive tool.

Presenter:

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look.

Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it? 

Training Provider for this Event: TrainingMagazineNetwork

Track: Customer Service