Perspectives of Value: Using Language to Change Perceived Value of the Library

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(A recording will be available under the CALL Academy People Connect Institute category one week after delivery)

Libraries have been misunderstood and devalued throughout its history, impacting budgets and stakeholder support. Library’s themselves must reframe their thought process in representing the library and speak other people’s language to provide better understanding of what libraries do. To change perspective of value, one has to learn tactics to change minds.

This webinar will discuss how language is used and how it can change the value of the library by retraining word choice and learn how to advocate for your library.

As a result of this program, attendees will:

·      Define the value of the library in layman's terms through teaching

·      Identify differences of persuasion, argument, and presentation

·      Understand terms and storytelling methods that bring credibility and humanity

·      Become well versed in recognizing boundaries and consequences

Jennifer Blair ~ Biography

Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and computer literacy. Jennifer holds a B.A. in Graphic Design, a M.A in Education with an emphasis in Educational Multimedia, and a M.S. in Library and Information Studies.

Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.

CALL Training Partner for this Event: PCI Webinars