Proven Strategies for Library Outreach and Programming

Program Type:

Webinar
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Program Description

Event Details

*Please note that enrollment in learning events for FY 25-26 is contingent on available funding.

There are many amazing outreach projects and programs throughout Library Land that don’t get widely discussed. From her many years of editorial work on library publications, plus attendance at countless conferences, Kathy Dempsey gets a bird’s eye view of them all and is eager to share the most exciting ones. During this session, she’ll explain the events and point you to start-up information so you can begin to level up your outreach right away. Discover this treasure trove of proven projects! 
 

Participants will learn about:

  • Attention-getting programs like Human Libraries
  • Partnerships that will attract NEW library users
  • Getting better promotion for your events
  • How to increase attendance
  • Management strategies to enable better outreach

If your library doesn’t have designated staffers who study and specialize in outreach, programming, and promotion, you’ll benefit greatly from having all these best practices wrapped up in one inspirational package. 

Presenter: 

Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to maintain respect and funding. Kathy was the Editor of Marketing Library Services newsletter for 30 years. She was the Founding Chair of the Library Marketing and Communications Conference, which just celebrated its 10th anniversary. Today, Kathy presents webinars for numerous organizations, and she has a course available on Niche Academy (Library Marketing Made Easy). This subject matter expert strives to make marketing concepts more understandable and achievable. 


CALL Training Partner for this Event: LibraryWorks

**NOTE**: Access information for this learning event will be sent to all registrants by LibraryWorks before the start of the event.
 

Track: Marketing
 

Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date.