Program Type:
Self-paced- Registration is available for this event.
- Registration will close on February 27, 2026 @ 12:00pm.
- There are 10 seats remaining.
Program Description
Event Details
On-demand, self-paced course | Registered participants have access for 6 months
Whether you serve users in a public community, in a school, or at a college or university, demonstrating the value of your library and your expertise is crucial. This fully self-paced course offers practical strategies for public librarians to showcase community impact, school librarians to highlight contributions to student learning and educational initiatives, and academic librarians to articulate their role in research and student success.
Recognizing the staffing and budget realities unique to each library type, this course equips you with the tools to effectively communicate your contributions and advocate for your library’s vital role. You’ll learn how to define and refine your library identity, collect and present relevant data, craft compelling stories for diverse stakeholders, and foster essential collaborations within your specific context.
How will this course be relevant to me in my specific library type? Great question. This course is designed with multiple library types in mind. The core content is broadly applicable, with tailored resources, assignments, and discussion boards for your library type. You’ll participate in cohorts for public libraries, school libraries, and college or university libraries, allowing you to crowdsource challenges, learn from peers, and share ideas within your context.
Learning Objectives:
- Define your library’s identity based on mission, vision, and values.
- Explore the alignment of your library’s identity with stakeholder values.
- Identify and select data that communicates specific messages about library value.
- Utilize visual tools and techniques to present data effectively.
- Create tailored narratives about your library’s impact based on identity and data.
- Explore strategies for initiating and developing collaborative partnerships.
- Plan for a new collaboration with chosen stakeholders based on your library’s identity, data, and stories.
Presenters:
- Jen Park, Library Advocacy Consultant
- Deborah Hakes, Director of Marketing and Communications, Georgia Public Library Service
- James Allen, Statewide School Library Lead for the Kentucky Department of Education’s Office of Education Technology
- Maria Atilano, Student Engagement Librarian, University of North Florida
CALL Training Partner for this Event: Library Journal
Track: Marketing
Additional Information
Enrollment Statement
I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date.
Single Enrollment Disclaimer
I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.