Social Media Marketing and Engagement for Libraries

Half-day Course 

Time Commitment: approximately 4 hours

Engage your community in fun and innovative ways by deepening your social media skills.

Keeping up with social media trends can be overwhelming, but you’re not alone! This half-day online course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities.

Who should take this course?

This course is geared toward librarians with new or emerging social media marketing skills and will be most relevant for librarians who are involved in community programming, engagement, outreach, marketing, and communications.

Course Features 

This will be a half-day online course and will include:

• Live sessions: Guest speaker presentations by leaders in their field. (All sessions are recorded for on demand access for six months after the course ends.) 

• Facilitated discussions: Audience participation in Q&A and discussion with guest speakers.

• Early access on-demand resources: Access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace. 

• Online Classroom: The virtual learning platform that holds all course content and is accessible for six months after the course ends. 

Expected time commitment

If you attend or watch the recordings of all live sessions, you'll spend approximately 4 hours on this course. You'll earn 4 hours of PD credit and a Library Journal certificate of completion. 

CALL Training Partner for this Event: Library Journal