Social Media Stories for Digital Engagement

Program Type:

Online Course
Please note you are looking at an event that has already happened.

Program Description

Event Details


This course is now full. Please add your name to the waitlist here.


Limit of 20 CALL-Sponsored seats, don't miss out!


Tuesday, February 7 - Monday, February 20, 2022.

 

Imagine providing book recommendations to hundreds of people at once. Picture little reels that capture the fun and exciting programs and events at the library. Envision interviewing authors, community leaders, and experts with just the click of a button. These are just some of the latest concepts that you can do with digital storytelling. No longer do you need fancy equipment or software. With readily available social media apps and smart phone devices, libraries can share powerful digital stories with their communities. Using accessible and simple technology, you can:

  • Livestream interviews and tutorials
  • Share important announcements and updates
  • Advertise and drum up excitement for library services
  • Promote library material, resources, and programs
     

In this beginner-level course, participants will:

  • Develop an engagement action plan for utilizing digital stories
  • Create and upload digital stories on Facebook, Instagram and TikTok
  • Design and personalize their digital stories to make them stand out
  • Incorporate these digital stories into your library's social media and marketing plans

The skills developed in this course can help build stronger relationships with the community, market the library's important services and resources, and lead to new relationships and conversations with community stakeholders.
 

Course Description: This two-week course will include one interactive live session:

  • Thursday, February 9th, @10:30 - 11:30 a.m. (Pacific time)

Please make every effort to ensure that you are able to attend this meeting before enrolling in the course. If this is not possible, an archived recording will be made available.

In addition to the scheduled session, the instructor will provide interactive assignments, curated resources, best practices, and useful tips and techniques help you weave digital stories into your library's marketing and engagement opportunities.
 

Course Outline: When you log in to the Infopeople online learning site, you will see weekly modules with these topics:

  • Week 1: Facebook and Instagram Stories
    • Create and upload digital stories to Facebook
    • Create and upload digital stories to Instagram
    • Incorporate these digital stories into your library's social media and marketing plans
  • Week 2: TikTok Videos and Action Plan
    • Create and upload short videos to TikTok
    • Design and personalize their digital stories to make them stand out
    • Develop an engagement action plan for utilizing digital stories
       

Instructor: Barbara Alvarez

See full course information here.
 

CALL Training Partner for this Event: Infopeople
 

Additional Information

Enrollment Statement

I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date. 

Single Enrollment Disclaimer

I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.