Program Type:
Online CourseProgram Description
Event Details
*Library workers are limited to 2 course enrollments through CALL annually. Already taken 2 courses? Email us to see if an exception can be made: call@cla-net.org.
Register here
Four-week Course | November 4 - December 8, 2025
Social media has changed tremendously year over year, even day after day. Algorithms are a mystery, pay for play is now the focus, and there are more social media outlets currently than ever before. Add to this, globally, more than 5 billion people use social media daily. Now, add bots and AI and it feels like the wild west.
Wondering how to cut through the chatter and create content that not only stands out but engages audiences? What about thought leadership and community connection? Can libraries really compete with all the noise and connect their target audiences in ways that feel authentic?
Guess what? It doesn’t have to be overwhelming. This course will not only walk you through how but will allow you to test and create what works best for your organization over time.
In this 4-week online course learners will:
- Build deeper audience connection through social media
- Use data to measure social media impact and creating a social media calendar to take the guesswork out of posting
- Create content using AI without sounding like a robot or losing authenticity
- Learn to manage social media crisis or audience pushback
Ready to save time posting, have a clear strategic approach to social media, stay connected to what your patrons care about most, and be the pillars in the community that libraries were created to be? Join us for this transformational course.
*Please note, that although this course contains 4-weeks of content, there is a one-week break from November 25 – December 1 for the Thanksgiving holiday.
Course Description: Each week will include one live online meeting, supplementary materials and practical assignment. Participants will be able to practice what they learn, monitor success, and gain feedback from other attendees and the instructor.
Course Outline:
- Week One - Creating audience architypes for audience connection.
Live Session: Wednesday, November 5th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Two - Using data and metrics to build success and audience connection.
Live Session: Wednesday, November 12th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Three - Building engaging content using different AI tools.
Live Session: Wednesday, November 19th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Four - Navigating social media crisis and pushback.
Live Session: Wednesday, December 3rd (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern)
Please make every effort to ensure that you are able to attend the live meetings before enrolling in the course. If this is not possible, archived recordings will be made available.
Time Required: To complete this course, you can expect to spend 2 hours per week, for a total of 8 course hours. Although you can work on each module at your own pace, at any hour of the day or night, it is recommended that you complete each week's work within that week to stay in sync with other learners.
Who Should Take This Course: Library staff looking to improve their library’s social media presence and strategy.
Presenter:
Kim Crowder, Founder & CEO of Courageous Crowd®, is one of the country's most sought-after transformational leadership development experts, strategic advisors, and facilitators.
Kim and her team work across industries serving global Fortune 500 and multi-billion dollar organizations with a focus on future-proofing leadership, organizational alignment, and communications through people and process integration, especially during crisis, change, and uncertainty. From leaders and executives at Adobe to SmugMug, the American Library Association, HarperCollins Publishers, and more, Kim and her team provide executives with actionable tools to build resilient, high-performing organizations and navigate complex transformational challenges.
With over 20 years of experience driving organizational evolution across healthcare, retail, technology, retail, government, and nonprofit sectors, Kim specializes in turning organizational challenges into competitive advantages through battle-tested methodologies. Her approach combines human-centered strategies with evidence-based frameworks, leveraging certifications in Six Sigma Leadership, Lean Six Sigma Greenbelt, and AI-enhanced learning design.
Kim has been named by Forbes as a "Top Educators Companies Need Now," and Top Influential African-American Business Women To Follow by LinkedIn. She is also a member of the MIT Technology Review Global Panel, Harvard Business Review Advisory Council, For(bes) The Culture, is on the HRD Connect Global Advisory Board, and is a LinkedIn Top Voice.
She has been featured by The New York Times, Business Insider, Cheddar News, CBS, NBC, FOX, Katie Couric Media, regularly by Forbes, is a contributing writer for Society of HR Management (SHRM), and maintains a community of 86K+ followers across platforms.
CALL Training Partner: Infopeople
Track: Social Media
Additional Information
Enrollment Statement
I understand that a space will be reserved for me in this learning opportunity at a cost to CALL, and if I am unable to attend this learning opportunity, I will cancel my enrollment as soon as possible and before the start date.
Single Enrollment Disclaimer
I understand that I can register for only one course at a time (no concurrent courses). If I do not attend this course, I understand that I may forfeit the opportunity to enroll in additional CALL courses during this fiscal year.