Program Type:
WebinarProgram Description
Event Details
Register for this Niche Academy webinar!
Tell an emotionally powerful story about your library. Join Jamie LaRue to learn how to break through confirmation bias and tell an emotionally powerful story about your library.
OCLC's From Awareness to Funding studies exposed a disturbing truth: use has nothing to do with library support. Moreover, public support for libraries is falling. Yet those of us working in libraries know how powerful and even transformational our services can be both for individuals and communities. So if the threat to our existence has been growing, and it has, for over 60 years, how do we tell a library story that actually changes hearts and minds?
Join Jamie LaRue to learn:
- Research regarding library support
- A formula for breaking through confirmation bias
- The structure of an emotionally powerful story, and how to customize it
This webinar is presented by: Niche Academy
Track: marketing
Additional Information
Recording in CALL Academy
The recording for this session will be made available in CALL Academy approximately one week after delivery.